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FSI AND PINNACLE TO MARKET ODP

GLEN ROCK, N.J., March 16, 2005 -- Financial Services, Inc. today announced it will partner with Pinnacle Financial Strategies to offer products for overdraft privilege to FSI’s thrift and commercial bank clients.

Overdraft privilege is a program that increases fee income for financial institutions through expanded use of checking account overdrafts. FSI clients will be able to choose from several trademarked brands to market their own overdraft privilege programs.

“By providing overdraft privilege to our customers, FSI clients will be able to increase non-sufficient funds (NSF) fee revenue, customer loyalty and retention, and incremental income in check printing and ATM fees,” said Jack Schunke, President and CEO of FSI. “We look forward to a strong and productive relationship with Pinnacle for many years to come.”

“We are excited to partner with FSI to provide their clients products for overdraft privilege,” stated Joe Gillen, Pinnacle’s CEO. “This program provides a major revenue opportunity for financial institutions.”

According to Pinnacle Chief of Staff Charles Baldridge, Pinnacle has completed more than 200 implementations of overdraft privilege with an average NSF fee income increase of 80 percent.

ABOUT FINANCIAL SERVICES, INC.
Financial Services, Inc., located Glen Rock, New Jersey, provides data processing, item processing and Internet services to over 600 clients in the U.S. Founded in 1954, FSI's commitment to quality services for the banking industry has been unparalleled by any other servicer anywhere in the country. As one of the largest independently-owned solution providers to the banking services industry, FSI provides consistent, quality service to banks ranging in size from de novo community institutions to large, multi-billion dollar regionals. Its FSIWebs division provides Web hosting, design and development, as well as co-located, dedicated and managed server solutions. For more information, call 888-374-6200, email rsassos@insidefsi.net, or visit www.insidefsi.net.

ABOUT PINNACLE FINANCIAL STRATEGIES
Pinnacle Financial Strategies, headquartered in Houston, Texas, helps financial institutions maximize income and increase customer loyalty by helping institutions provide exceptional customer service. Pinnacle solutions include overdraft privilege, peak performance shopping, customer marketing intelligence, automated credit risk management and automated construction loan management. For more information, please call 713-868-3333, e-mail info@pinnaclefinancialstrategies.com or visit www.pinnaclefinancialstrategies.com.


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